One of my first projects on my course was to organise a conference dedicated to successful blogging and social media for women in business. In these assignments, I was given the task of building a concept and a theme alongside a colour palette. I also had to create a logo, a tagline, print and digital media, and craft some merchandise. INSPIRE18 required something modern and dynamic in order to represent the strong, determined, and forward-thinking women who attend the conference. I believe that my use of bold fonts, colours, and textures reflect the brand and the women strongly whilst still staying true to femininity.